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Client: Nynex / Bell Atlantic
This ad launched a campaign to highlight the advantages of the Centrex network-based telecommunications system over the traditional PBX. We needed to briefly sum up how/why Centrex was superior, to generate initial interest/response. Response rates were high and each respondent received a 20-page booklet comparing the technical characteristics of the two systems in several critical areas, which I also wrote.
Radio spot: Metaphorically Speaking
This ad launched a campaign to highlight the advantages of the Centrex network-based telecommunications system over the traditional PBX. We needed to briefly sum up how/why Centrex was superior, to generate initial interest/response. Response rates were high and each respondent received a 20-page booklet comparing the technical characteristics of the two systems in several critical areas, which I also wrote.
Radio spot: Metaphorically Speaking