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Client: Strata
Strata is an agency whose mission is to educate consumers about medical care and facilities available to them in their communities - and to incent them to seek regular preventative care. The strategy for all these pieces is to take a difficult, even off-putting, subject like mammography or ob/gyn care, and approach it with a friendly, personal and emotional voice - while still providing hard-hitting technical information and compelling reasons to make an appointment now. It is essentially a hard sell wrapped in a soft sell, and is very effective at achieving response targets.
Strata is an agency whose mission is to educate consumers about medical care and facilities available to them in their communities - and to incent them to seek regular preventative care. The strategy for all these pieces is to take a difficult, even off-putting, subject like mammography or ob/gyn care, and approach it with a friendly, personal and emotional voice - while still providing hard-hitting technical information and compelling reasons to make an appointment now. It is essentially a hard sell wrapped in a soft sell, and is very effective at achieving response targets.