)
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Client: Verizon
"Bell Atlantic asked the Lord Group to introduce a series of new business product bundles. We needed to break out of the standard 'think-piece'-type advertising that was being done for similar products. At the same time, BA wanted to position itself as a partner for businesses. Claudia was integral in developing the strategy, then the creative, for our groundbreaking spots. She visualized the challenge — breaking down the technically complex concepts to a layman's level so that even home-based business customers could understand the benefits."
— Adrienne Fuss
V.P., Management Supervisor
The Lord Group [Y&R affiliate]
"Bell Atlantic asked the Lord Group to introduce a series of new business product bundles. We needed to break out of the standard 'think-piece'-type advertising that was being done for similar products. At the same time, BA wanted to position itself as a partner for businesses. Claudia was integral in developing the strategy, then the creative, for our groundbreaking spots. She visualized the challenge — breaking down the technically complex concepts to a layman's level so that even home-based business customers could understand the benefits."
— Adrienne Fuss
V.P., Management Supervisor
The Lord Group [Y&R affiliate]